Who doesn’t like to travel? It broadens the mind, so they say. But most of all, it’s just a whole lot of fun.

The only – big – fly in the ointment is how much you are going to have to shell out for the accommodation you need along the way. After the cost of your tickets, accommodation is likely to big the single most costly element of your travel plans. Cut down on those costs and you get to travel further, more often and with extra pounds – or the local equivalent in your pocket.

So serious is the quest, that budget travellers have tried it all: they’ve taken a leap in the dark with sites like Airbnb, the discomfort of couch surfing, barebones hostels, sleeping in barns and – according to the Expert Vagabond – taken to learning to travel at night and sleep on the go to avoid accommodation costs.


It doesn’t have to be this way. Saving money on your accommodation costs doesn’t have to be a one-way ticket to purgatory – so why not enjoy all the creature comforts of a top-notch luxury or boutique hotel and still keep money in your pocket for enjoying the holiday?

That’s all very well and everyone’s dream, but how is it possible? That’s where our name comes in – it’s no accident that we’re called BeTheFirst.

If you manage to be the first among the guests to visit a new, or newly refurbished, hotel, there’s a very good chance of your taking advantage of especially competitive rates, promotions and discounts because the establishment is eagerly trying to build up a reputation and standing. And that means filling as many of its beds as possible.

In the hotel industry bed-occupancy is king – just take a look at the importance given to such figures by the EU’s Eurostat research on bed occupancy in hotels.

A soft opening also gives a hotel the chance to iron out any creases in the accommodation or service offered – hence why you can enjoy luxury accommodation at a realistic price.

How we work

Through our site, you are able to make reservations at major hotels before they open, or re-open, for business. Since these are the establishments likely to be competing most keenly for your business, it may pay you to be one of the first through the doors and bag your room at the most favourable rate.

In the industry, this period immediately before and after the time a hotel opens its doors after construction or refurbishment is known as a “soft-opening”. We have lifted the lid off this little-known trade secret, so that you can share in all the benefits

We have already homed in on the pick of the best – so you don’t have to spend the time looking for them. Our selection of competitively priced but 5-star accommodation spans the whole range of hotel types and locations. All you need to do is to pick the one that suits your mood and needs for your next trip – and leave it to us to make sure that where you rest your head at night is not going to cost you an arm and a leg in the morning.