BE THE FIRST specialise in offering rooms for sale in some of the finest new luxury and boutique hotel openings around the world.  Our aim is to bring you both inspirational and aspirational 4 and 5-star luxury hotel stays at more affordable prices.

New hotels represent excellent value for money because many of them launch with opening offers which is a good reason to keep checking-in to BE THE FIRST so you don’t miss any of our fantastic deals.

We are able to offer reservations in some hotels ahead of their official opening dates, enabling you to reserve your room before the hotel is open, ensuring you’ll be one of the first to stay.

If you are a trailblazer or feel it’s time you became one, why not head to some of the less well-known parts of our globe and BE THE FIRST to sleep in 5-star luxury accommodation and sample the incredible cuisine in some of the best hotel, beach and rooftop restaurants and bars in the world.

Our hotels are specially selected by our knowledgeable team and every one of our carefully chosen hotels all have the same thing in common and that is that they offer first-rate service and facilities and represent superb value for money!

Soft openings

BE THE FIRST are the first and only website dedicated to bringing you amazing offers from the little known world of hotel soft-openings.

Soft or pre-openings are a fairly well-kept industry secret when guests can experience the hotel accommodation and its facilities ahead of the hotel’s official opening date.

At this vital point in a new hotel’s life, the hotel owners, managers and their staff are all looking to become more efficient in their daily operations and the general smooth running of the hotel. It is during this time that staff and hotel management companies are keen to stand-out and so tend to offer a higher level of attentiveness within their roles, with the ultimate desire to fine-tune the services offered and thus satisfy the substantial demands expected by guests in luxury, 5-star establishments worldwide.

Occasionally, some of the facilities in the hotels offering soft-opening deals, may not be available during the time of your stay and BE THE FIRST always do our best to inform you to avoid any disappointment.

Please sign-up to our weekly newsletter to hear about our latest new hotels and their opening offers.

If you’re interested in hearing about special offers in brand new luxury hotels please sign-up to our newsletter and we’ll make sure you’re the first to hear.  Also, let us know where you’d like to visit next and we’ll do our best to track down new openings in those destinations.

Wherever you chose to travel, enjoy exploring the world in 5-star style with BE THE FIRST but don’t forget to make us your number one destination and come back to visit us again soon!