BE THE FIRST is a new website and a new concept in hotel room bookings.  We specialise in offering rooms for sale in some of the best new luxury and boutique hotel openings around the world and our aim is to bring you both inspirational and aspirational 5-star luxury hotel stays at more affordable prices.

During the first six months, a hotel looks to build its clientele and generally get its name out to a wider international audience. These fully opened new hotels represent excellent value for money because many of them launch with genuine opening offers which is a good reason to keep checking-in to BE THE FIRST so you don’t miss any of our fantastic deals.

To guarantee we have some of the best deals on the internet, we are able to offer reservations in some hotels ahead of their official opening dates. You can reserve your room before the hotel is open, ensuring the minute they open their doors; you’ll be one of the first to stay.

If you are a trailblazer or feel it’s time you became one, then now is the time to BE THE FIRST of your friends to visit new and unusual destinations. Why not head to some of the less well-known parts of our globe and return with interesting stories and photographs of your travels and BE THE FIRST to sleep in 5-star, luxury accommodation and sample the incredible cuisine in some of the best hotel, beach and rooftop restaurants and bars, the world over.

BE THE FIRST’s hotels are specially selected by our knowledgeable team; they are chosen for many different reasons which might be; their unusual settings, exotic and relaxing beach holidays, tried and tested family favourites, romantic and cosmopolitan cities and of course, those must visit bucket-list locations that everyone should try at some point in their life. Every one of our carefully chosen hotels all have the same thing in common and that is that they offer first-rate service and facilities and represent superb value for money!

BE THE FIRST is also the first website to offer rooms to book via a hotel’s pre or soft-opening period.  Members of the public are generally unaware of this amazing opportunity that some hotels offer to their first guests to stay at hugely discounted rates and in return, the hotel request constructive feedback from their guests as to how smoothly the hotel is operating and whether subtle changes could be made ahead of the grand opening, thereby enhancing your stay as well as future guests.

These soft-openings were a trade secret up until now. During the soft-opening period, guests tend to come from family, friends, members of the press or travel agency staff. However, BE THE FIRST negotiates with a limited number of hotels worldwide and is therefore, occasionally able to offer rooms during this limited period to the general public.  So, if you’re interested in hearing about these special offers, please do sign-up to our newsletter and we’ll make sure you’re the first to hear.

Wherever you chose to travel, enjoy exploring the world in 5-star style with BE THE FIRST but don’t forget to make us your number one destination and come back to visit us again soon!