New Road Hotel

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Located in Whitechapel, New Road Hotel is a fabulous 5* London hotel opening this month conveniently situated on the doorstep to Shoreditch, well known for its buzzy, vibrant nightlife and perfectly located to enjoy all London has to offer in terms of sightseeing attractions.

Housed in a former textile factory, this unique hotel takes its inspiration from the New York metropolis. Featuring a signature restaurant Mr White's English Chophouse by acclaimed chef Marco Pierre White, a fitness studio and several social zones where guests can enjoy live music, play pool in the games zone or relax in the library.  79 simple yet elegant guest rooms topped-off with tech savvy modern amenities to make you feel right at home. For those wanting to add a little more luxury to their stay, guests can opt for an exclusive loft room which boasts lavish hot tubs along with luxury London skyline views.

New Road Hotel provides a wealth of amenities with a pool table and Snack Station, library, Yoga terrace with a fitness studio and a social zone that includes an area where you can listen to live music.

The hotel is conveniently located near to City Airport as well as Whitechapel Tube Station and DLR Station which are a short 3-minute walk from the hotel enabling guests to access to Canary Wharf, Stratford Olympic Park and Excel.     

The hotel highlights 80 airy fresh, funky boutique guest rooms all featuring exposed brickwork and large windows and ensuites with rainfall showers and luxury toiletries, Hypnos beds and luxury bedding. Exclusive Loft Rooms offer soaking hot tubs for evenings overlooking the superb sights of the London skyline.

Room categories:

  • Pocket room:  Don’t be fooled by its size, it fits all the essentials. The smallest rooms are complete with a Hypnos King sized bed and feature hip décor. This room is ideal for a base as a crash pad.
  • Warehouse room:  Lots of natural daylight from the original factory windows and several different types of Warehouse Room – Warehouse X rooms have an extra-large bed which is 2m x 2m; Warehouse K rooms are standard double rooms, Warehouse T rooms are standard twin rooms and Warehouse F rooms are available as family rooms – allowing up to 4 people to share 2 rooms with their own shared entrance.
  • Loft room:   Loft Rooms are located on the top floor and offer fantastic views of the city’s skyline from the room's own terrace! For something extra special the Loft+Jacuzzi allows you to relax and unwind.  In addition the Loft+Hot Tub is one of the best rooms in the hotel where you can soak away under the stars. Both rooms with Jacuzzi & Hot Tub come with use of bathrobes & slippers.
  • Eco Shed/Lodge:   This is a room to make you feel good – enjoy sustainability without comprising on comfort. The Eco Shed is complete with led lights, Hypnos King size bed, power shower, 49” Flatscreen TV and is powered by reusable energy. With its roof top location and  its own terrace for you to enjoy the city sunset and wake up to views of the city’s skyline. 

Room amenities:

  • Supersize/King size/Twin Hypnos beds
  • 49” flatscreen TV
  • Tea/coffee making facilities
  • Safe 
  • Ironing station

Mr Whites English Chophouse:  Hosted by Britain’s top chef Marco Pierre White, the restaurant offers exceptional English classics with a drizzle of French flair prepared with the finest cuts of meat. The restaurant is also open for breakfast.   

Cereal Grind:  For guests who are in a hurry to explore the sights, start the day with bowl of what you fancy in the hotel lobby’s Cereal Grind.   

Offering a mixture of social hubs within the hotel, guests can either enjoy live music, play pool in the games zone or just simply relax and unwind in the library.

The hotel provides a gym kitted-out with state-of-the-art equipment.  The roof space can be booked by instructors wanting to hold classes for Yoga, Tai Chi, Beer Yoga, Pilates and much more - so if you've never tried Beer Yoga (and we haven't) - go for it! 

  • Whitechapel - 0.2 miles
  • Aldgate East - 0.4 miles
  • The Old Truman Brewery - 0.5 miles
  • Brick Lane - 0.5 miles
  • Shoreditch - 0.5 miles
  • Wilton's Music Hall - 0.5 miles
  • Petticoat Lane Market - 0.6 miles
  • Aldgate - 0.6 miles
  • Tower of London - 1 miles
  • London Eye - 2.6 miles
  • Trafalgar Square - 2.9 miles
  • Big Ben - 2.9 miles
  • Houses of Parliament - 3 miles
  • O2 Arena - 3 miles
  • Piccadilly Circus - 3.1 miles
  • Buckingham Palace - 3.6 miles
  • Hyde Park - 4.6 miles


  • London City Airport (Airport code: LCY) - 4.9 miles from the hotel
  • London Heathrow Airport (Airport code: LHR) - 17.1 miles from the hotel
  • London Gatwick Airport (Airport code: LGW) - 25.4 miles from the hotel